FACEBOOK - KEEP IT LOCAL

We helped Facebook follow up their “Keep It Local” campaign with four different activations that celebrated small businesses.


San Diego, California: PAWMASTE: Doggie Wellness Retreat

After hours of strategic research (i.e. we Googled it) we found out that San Diego’s a city full of dog lovers…who also happen to love yoga, like most Californians. So, we made Pawmaste, the city’s first-ever and probably only-ever doggie wellness retreat.

Columbus, Ohio: THE LOCAL BUSINESSES ON PARADE PARADE (not a typo)

Turns out people in Columbus are like really into parades. It’s true. Look it up! Or not. Anyway, we created the first ever shoppable parade, where Ohioans got the chance to buy local goods directly from the local business floats.

Sacramento, California: TREE CITY MARKET

Sacramento’s known for being the city of trees so naturally we had to build a treehouse mall.

Nashville, Tennessee: LOCAL BIZFEST

What happens when you put lawyers, bakers, and realtors on stage at a local bike shop? You get the Local BizFest, a concert we put on to support local Nashville businesses.

Agency: 72andSunny

Art Director:  Bessie Chang