SMIRNOFF - WELCOME HOME
Pride isn’t just a party. It’s a home for millions of LGBTQIA+ people worldwide.
For World Pride 2019, the first ever World Pride to happen in America, we worked with Smirnoff and Laverne Cox to welcome everyone with open arms…and vodka.
We made some social ads too, girl. They’re cute.
During Pride Week we brought the campaign home with a bang. And by bang I mean designing a pop-up, parade float and OOH ads…all in like a few days. Even met a few celebrities. So, yeah. Bang.
Art Director: Bessie Chang