Smirnoff ICE came to us really excited about their latest product innovation.
For the first time ever…Smirnoff ICE was gonna be in cans and they wanted us to tell the world.

So we did. In the stupidest way possible.

We started with a little teaser.

Then we launched.

Shorter sexy can content.

Agency: 72andSunny

Art Director:  Bessie Chang