TikTok: You Have to See It

How do you get TikTok skeptics interested in a platform they hate? Easy.
Stop showing them TikToks and start describing them the way everyone does when they see something insane on the Internet.

The One Show: Bronze Pencil

The first spot references this insane TikTok story.

And this next one reference that guy that just… “this.”

OOH

Instead of slapping UGC on billboards, we made OOH with really stupid descriptions of TikToks and QR codes that take you straight to the content.