Timberland became a streetwear staple in the 90s when New York rappers adopted the work boots into their wardrobes.
Today, the shoes are even more iconic and New Yorkers still haven't gotten props for making the footwear famous — until now.
The NYC Block of Fame
Timberland invites New Yorkers to leave their names and footprints on the sidewalks outside their stores as a monument to the Timbs-NYC relationship.
Event invite banners for the millions of New Yorkers who don't regularly walk by a Timberland store.
Art Director: Pei Li