SMIRNOFF - REGIFT THAT THANG
Smirnoff wanted people to buy more vodka during the holidays. Shocker.
So, we got people caught up in the spirit of Xmas capitalism with a song encouraging people to regift and spend more $$$ on gifts that people actually want – like vodka.
Oh and song written + performed by moi.
We made regifting even easier for the people and gave out a few rolls of regifting ribbon for our fans on social.
Art Director: Bessie Chang